In the press

Dubai, UAE


We live in an environmentally conscious world, where sustainability is the key word, and the same goes for fashion. So fashion that cares always gets our thumbs up. And that's what Jyoti Sardar has done with her brand JUJU (meaning 'energy'). A PETA-approved Vegan brand of hand embroidered shoes, Sardar says the aim was to create a product that spreads good energy. What's special about it? The fact that the designs are inspired by the intricate work of the juttis, marrying tradition with modernity, and most importantly, they support the families of 11 artisans who hand-embroider them. Moreover, the brand also supports an animal welfare center in Delhi with the proceeds. Check out the designs, shop for them, and contribute to a good cause!


#thejujustudio on Instagram