In the press

Dubai, UAE


We live in an environmentally conscious world, where sustainability is the key word, and the same goes for fashion. So fashion that cares always gets our thumbs up. And that's what Jyoti Sardar has done with her brand JUJU (meaning 'energy'). A PETA-approved Vegan brand of hand embroidered shoes, Sardar says the aim was to create a product that spreads good energy. What's special about it? The fact that the designs are inspired by the intricate work of the juttis, marrying tradition with modernity, and most importantly, they support the families of 11 artisans who hand-embroider them. Moreover, the brand also supports an animal welfare center in Delhi with the proceeds. Check out the designs, shop for them, and contribute to a good cause!



Art for your feet. That’s exactly what JUJUs are. And because these handmade mules and loafers look effortlessly chic, classy and elegant, they can easily take you from everyday work attire to grander formal occasions. Founded by Jyoti Sardar, who has a personal affinity towards animals and made the choice of living sustainably, JUJUs are responsibly-sourced vegan shoes hand embroidered by artisans from India. Each pair is one-of-a-kind!

Jyoti wanted to create a brand of footwear that would blend ancient shoe-making traditions of India with a contemporary aesthetic and sustainable, conscious fashion. If you’re looking to invest in a pair of unique and comfortable shoes while supporting conscious fashion, look no further than the JUJUs. Keep your eyes peeled for the new women's wear summer collection launching in May and menswear collection in June.

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