One of the core reasons behind the creation of this brand was to help shelter animals in whatever way we could. We did not want to stop at just using non-leather, vegan raw materials in our production. We wanted to go a step further and partner with an animal shelter so we could play an active role in making the lives of rescued, abandoned animals better.
And we are proud to partner and work with the Sanjay Gandhi Animal Care Center, India’s oldest and Asia’s largest all-animal shelter, located in Delhi. It was founded in 1980 and is dedicated to helping all injured, abandoned, and abused animals, providing them with medical attention, shelter, food, and care, so that they can live out their lives in peace, safety, and humility. To read more about them, or to make a donation, click here.
We contribute a portion of every sale of JUJUs to SGACC, so you can really feel good about owning a pair of our shoes, because by purchasing them you play a small, albeit important, role in making this world a safer place for animals. As we say in our brand promise - good juju, every step of the way, for everyone.